NAACP announces plans to sue Elon Musk’s xAI over pollution concerns


Colossus came online in September 2024. The data center, housed in a former home appliance factory, is responsible for training X’s Grok chatbot.

Although economic leaders and local officials have praised xAI’s decision to locate in Memphis for its revenue-generating potential, residents of a nearby historically underserved Black neighborhood called Boxtown are skeptical of the venture.

In recent months they have mobilized against xAI, which is now seeking a permanent permit for a total of 15 turbines for Colossus.

The Shelby County Health Department, which said in May that it expected the permit review process to take 60 days, said “it would not be commenting on any potential or pending litigation.”

State Rep. Justin J. Pearson, whose district includes Boxtown, likened the current battle to the biblical story of David and the Goliath.

“We’re Davids in this fight,” he said. “It’s alright to be David because we know how the story ends.”

Justin Pearson speaks in the middle of a crowd holding signs against Elon Musk's xAI facility
Rep. Justin J. Pearson, D-Tenn., seen here at an April rally in opposition to xAI’s facility, joined the NAACP at a news conference Tuesday to announce its intent to sue.Brandon Dill for The Washington Post via Getty Images file

Memphis Mayor Paul Young has defended the project, recently writing in The Commercial Appeal that it’s estimated to bring $12 million in tax revenue to the city in its first year. He also said that a newly introduced ordinance would direct one-fourth of that revenue to communities within 5 miles of the facility.

In its permit application, xAI provided manufacturer information about the pollutants the turbines emit. Representatives for xAI have previously said the company would remove some turbines and equip the remaining ones with technology to lower their emissions.

Advocates say South Memphis was already dealing with industrial pollution, long before xAI’s arrival. The letter sent Tuesday references the city’s ozone levels and Shelby County’s high rates of asthma-related emergency room visits.

Because the federal lawsuit would be brought under the Clean Air Act, the NAACP was required to provide a 60-day notice.

“Memphis deserves honesty,” said Patrick Anderson, senior attorney with the Southern Environmental Law Center. “Memphis deserves transparency and, most of all, Memphis deserves clean air.”



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